Why use QR codes?

QR codes are extremely easy to create and highly flexible. When scanned with a smartphone, QR codes redirect the user to any web page, form, or download. There are several ways to leverage this technology with your print:

Point of Sale: Include a QR code near registers that links to an email sign up form. This decreases your cashier line wait times, provides better quality data and can help drive additional online purchases. Create a mobile friendly sign-up form or test your current form to make sure it displays and functions properly.

Store Signage: Drive more product purchase with QR codes that link to expanded product descriptions, reviews, and more.

Anything Printed: Consider using QR codes on anything from event banners to your business cards. The codes can link to your call center, sign up forms, and more. Sample below.

This article does a great job explaining how retailers are leading the way: http://www.retailtouchpoints.com/executive-viewpoints/1074-making-mobile-devices-actually-pay

2 thoughts on “Why use QR codes?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s